KFC grilled over misleading ad
A KFC advert was found to be misleading by the Advertising Regulatory Board after it promised customers a nine-piece bucket for R149.90 with free large chips.
This after a customer added the item to his cart on the website and found it cost the full price of R174.
The ad watchdog found the KFC ad misleading and ordered its immediate amendment.
According to the complainant, when he tried to add the item to his cart, he received a text saying ‘GPS error’ while the browser was not blocked.
News24 reports that this led customers to log in to the website and then return to the online exclusive deals page, where the price changed to R174.
Essentially, there was a price difference between when a customer was logged in and logged out. Customers were reportedly told to submit their concerns privately to KFC.
‘He alleged that the advertiser does this to stop the conversation in public, and then received a copy-paste response from the advertiser saying it was a technical difficulty, but he claimed that it was not,’ the board said.
The directorate found an issue with the fact that KFC failed to properly disclose the reduced price only applied for click and collect and not for delivery, which costs an additional R25.
Article disclaimer: While we have made every effort to ensure the accuracy of this article, it is not intended to provide final legal advice as facts and situations will differ from case to case, and therefore specific legal advice should be sought with a lawyer.