The Gauteng High Court (Johannesburg) has dismissed an urgent application brought by eMedia, the parent company of e.tv, over the broadcast rights of the Rugby World Cup.

eMedia argued the application must be decided this week, as the Springboks' quarter-final is on Sunday.

MultiChoice labelled the application by eMedia as ‘self-created urgency’.

News24 reports that eMedia had hauled MultiChoice and the SABC to court because of its inability to broadcast matches on its satellite TV service, OpenView.

At the heart of eMedia's case is that SuperSport is preventing the SABC from showing the World Cup via the public broadcaster's channels on OpenView.

As previously reported, the SABC secured limited rights to broadcast selected matches in a last-minute deal at the start of the mega sporting event.

Judge Rean Strydom dismissed the case due to a lack of urgency.

Advocate Nick Ferreira for eMedia told the court the case was about whether it was permissible for SuperSport to prevent the SABC from complying with its contractual and statutory obligations to ensure all SABC viewers, including those who view SABC 2 using an OpenView decoder, could watch the World Cup on that channel.

Advocate Paul Farlam SC for the SABC argued the public broadcaster would be prejudiced if it was forced to allow OpenView to broadcast the games, as that would result in it being in clear breach of the sub-licensing agreement, and SuperSport would cancel it.

Full News24 report