Discovery ordered to withdraw gap cover ad
The Advertising Regulatory Board (ARB) has ordered Discovery to withdraw a ‘misleading’ advert offering maternity benefits on gap cover.
It concluded it did not sufficiently clarify that there is a 12-month waiting period before the benefits kick in.
Fin24 reports that the ARB ruled that a visual of a smiling couple looking at a pregnancy test implied the product would be useful for families who had just found out about a pregnancy.
The regulator labelled the Discovery gap cover ad ‘misleading’.
A complainant to the ARB argued that after applying for Discovery gap cover on 1 January, he and his wife discovered she was pregnant in April.
However, he was declined when he attempted to lodge his first maternity cover claim – on the basis that the benefits were excluded for the first 12 months.
Article disclaimer: While we have made every effort to ensure the accuracy of this article, it is not intended to provide final legal advice as facts and situations will differ from case to case, and therefore specific legal advice should be sought with a lawyer.
