Jenny Pienaar

Jenny is a senior partner in the Adams & Adams Trade mark Department. Her areas of practice include trade mark litigation, domain name registration and securing domains from unlawful proprietors, as well as litigation relating to copyright, passing-off, unlawful competition, company name objections and related issues. Her expertise also incorporates advertising law and regulatory compliance issues. Her areas of practice include all aspects of trade mark litigation, including oppositions to the registration of trade marks in South Africa and throughout Africa. For her local South African clients, and for foreign clients, Jenny litigates to protect their trade marks globally and not only in South Africa. The firm’s network of agents in Africa are well placed to assist her and her clients in all aspects of trade mark and copyright enforcement throughout the continent. By virtue of the nature of her clients’ trade interests, she has expanded her area of practice to include all aspects of advertising and industry regulatory compliance. She has contributed towards numerous international publications, the most recent of which include the South African chapters of the World Trade Mark Review: Pharmaceutical Trademarks 2014/2015; the Global Advertising Lawyers Alliance’s book Advertising Law: A Global Legal Perspective (2015); and the Life Sciences Multi-jurisdictional Guide (2014 and 2015). Practice Areas: General commercial litigation Trade Mark litigation Domain name registration and securing domains from cybersquatters Litigation relating to copyright, passing-off, unlawful competition, close corporation and company name objections and related issues Advertising law and regulatory compliance issues Professional Involvement: South African Institute of Intellectual Property Law (SAIIPL) - fellow Law Society of the Northern Provinces - member SAIIPL Public Affairs Committee - committee member Business Women's Association (BWA) - member Licensing Executive Society - member FSACCI - French/South African Chamber of Commerce and Industry - member Authored the South African section of the Life Sciences Multi-jurisdictional Guide

Education:
BA - University of Stellenbosch (1988) LLB - University of Cape Town (1991) Admitted Attorney (1994) SAIIPL Trade Marks, Copyright, Designs, Patent and Comparative Trade Mark Law Examinations (2002) Qualified Trade Mark Practitioner (2004)

Formal Admissions:
Admitted to the High Court as an attorney in January 1995.

Admission Status:
Practicing Roll

Languages:
Afrikaans, English

Direct Contact:
  +27 (0)12 432 6000